The fashion label Thema Selection and its outlet in Oberdorf, a Zurich neighborhood, made quite a splash back in the 1970s in the placid city along the Limmat River. The label attracted notice with its unique style and eccentric fashion shows, and the shop itself became a favorite haunt of Zurich's arts scene over the years. The shop and label creators Katharina Bebie, Ursula Rodel and Sissi Zoebeli were joined a few years later by Elisabeth Bossard, then Christa Derungs, and now Sonnhild Kestler. The official membership of this creative undertaking was never decisive, it was a shared can-do business credo that really mattered. The backdrop to the history of this avant-garde enterprise is recounted here by the shop's founders as well as their companions along the way, who were then, and remain to this day, part of that special zest for life.